Since the 1930’s the United States has remained in the forefront of the franchise sector, with world-renowned brands like Subway, McDonald’s, and 7-11 leading the industry. However that trend is starting to change, and it’s happening right next door.
The winner of the 2015 Best Franchise in the World Award, Omar Yunes, owns 13 Sushi Itto franchises in 3 of Mexico’s major cities – Veracruz, Puebla, & Mexico City – employing 400 people and serving over 1600 families. Yunes’ fellow countryman, Iván Tamer with Prendamex, also represented Mexico in the competition, which hosted franchisees from 34 different countries around the world. The international contest highlights franchise owners whose contributions have impacted the global economy and overall advancement of their brands.
Yunes manages his locations with great pride and responsibility. Since his promising start in the franchise industry at just 21 years old, Yunes has developed an innovative approach to the professionalization of the role of the franchisee that has redefined the relationship between brand managers and their franchise owners. The resultant symbiosis helps Yunes attain the support he needs to command market and technical knowledge, motivate his employees, increase profit and savings, and further advance the Sushi Itto brand.
Competition organizer Diego Elizarrarrás and Yunes both expressed pride in the win for Mexico. “The reality is this is an award for the 400 contributors from the 13 locations I manage and for the brand that allows us to innovate,” says Yunes. Click here to know more about him.
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