The current world is turning out to be a very competitive environment. All products and services in the market should stay ahead of its competitors or face the cruel wrath of extinction. Advertising is the process of informing consumers about the availability of a product through mass media like televisions, radio and newspapers. The product or service offered should be presented in a form which is appealing to consumers.
Nizan Guanaes is the co-founder and partner of ABC group. This is a Brazilian holding company that specialises in advertising, entertainment, content sectors and marketing services. Since its formation, the company grew rapidly and in less than ten years, it was the nineteenth biggest marketing communication group in the whole universe.
All Brazilians accept that Nizan Guanaes is a born trailblazer and entrepreneur. He is one of the most prominent people in Brazil; Financial times actually ranked him as the fifth most important person in his country.
Nizan Guanaes love for his beloved country has pushed him to dedicate several hours of his time to social issues that are directly related to entrepreneurship, education and the preservation of the Brazilian culture.
All Multinationals are all aware of his leadership qualities. He was chosen as UNESCO goodwill ambassador and a representative of UNAIDS high-level commission on prevention of HIV. He is also a member of Clinton Global Initiative, Women in World Foundation and World Economic Forum.
In 2008, Nizan Guanes was named as Ernst and young entrepreneur of the year. This was followed by communication entrepreneur of the year in 2009 by ISTOE magazine. In 2010 he was named “poder ABC business award” by the poder magazine. It is evident that Nizan is humble, we decorated and patriotic individual. His goal is to ensure that Brazilians live better lives than they are currently.