Kate Hudson shot into fame after her lead role in the 2000 movie called “Almost Famous.” The actress had appeared in many other movies, but Almost Famous was one of those classic movies that propelled her career to greater heights. Through the film, Kate Hudson won a Golden Globe Award and came so close to bagging an Academy Award for the category of the Best Supporting Actress. Since then, Kate Hudson has made news for all the right reasons most importantly her involvement with a leading fashion brand called Fabletics. The company that focuses on creating the most fashion forward active-wear for women has gained a lot of traction in the fashion industry over the few years it has been in operation.
The online fashion retail space has been Amazon’s specialty for years. Amazon has been able to dominate this industry leaving very little room for competitors. But since the creation of Fabletics, Amazon has begun feeling the heat of competition. Kate Hudson’s Fabletics has focused its operations in the online space that is becoming ever-so convenient to most shoppers. The apparels that the company offers its customers are top of the range designer clothes that cannot be found in any physical or online stores.
So how has Fabletics managed to create a niche for itself in a field that is very competitive? The answer to this question lies partly in the hard work, determination, and passion that Kate Hudson brings to the table. Kate Hudson partnered with Adam Goldenberg and Don Ressler to create a disruptive brand in the fashion world. One of the biggest challenges that Fabletics overcame before it became successful was how it could create apparel solutions that were personalized to an individual customer. Through the process of reverse showrooming, the enterprise was able to come up with a very innovative way of ensuring that its clothes were user-specific.
So how exactly does Fabletics work? Fabletics merges the power of the internet and the convenience of traditional shopping. Through its online platform, customers can sign up and become members of the brand. The clients can then visit a physical store to try some of the clothes which are on the shelves. During the process of fitting the clothes on, each customer’s measurements are taken and saved against their profile. This client’s specifications are now the basis through which one can shop and get recommendations on the best apparels of the month.
Fabletics’ e-commerce platform allows for two types of memberships. One can sign up for regular or VIP status. The VIP membership bills subscribers a monthly fee of $49.99 but the good news is that this amount goes towards the purchase of clothes with the company. Fabletics offers its members monthly recommendations of the latest designer active-wear apparels.
Fabletics boast of quality garments that it avails to the customers at significantly discounted prices. According to Gregg Throgmartin, Fabletics’ GM, the enterprise has employed an entirely new and modern approach to how fashion business is done.