Don Ressler: The Techstyle Enterprise

Fashion is a very huge industry. It is always evolving. Therefore, it is very little mystery as to why someone would want to get involved in this industry. In order for one to be able to thrive in the fashion industry, he needs creative and a sense of where the trend is going. It is one thing to keep up with the trends. However, there are a special few that are able to influence the trends. Don Ressler is one of those in the fashion industry that has an influence on the new styles. He presents unique elegant clothing at affordable prices.


Don’s passion for fashion has led him to start TechStyle, a fashion enterprise that is put in place to influence the styles of clothing throughout the globe. His company has been very successful with the use of a business model that gains and keeps loyal customers. His brands like JustFab and Fabletics are primarily online businesses. They work through a subscription business model in which people sign up and pay a membership fee. This fee enables them to not only buy clothes at a discount but also have some free items sent to them based on the items they do buy.


Another reason that Don is so successful is that he actually pays attention to the customer. He looks at the items that are selling and uses that as the basis of the next phase of business. His partner, Adam Goldenberg, is very helpful in this respect. His attention to the data reported makes it so that the company has a smaller margin than other fashion companies.


Don Ressler is very passionate about giving customers an opportunity to update their wardrobe without having to spend a fortune. TechStyle has expanded so that there is something for everyone. Even though the company sold only women’s clothes in the beginning, it has expanded so that men could take part in the activity of updating their wardrobe with some of the most stylish items they could look at. In order to bring about some great styles, Don has collaborated with many creative people in the fashion department.

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