Demi Lovato appears has a collect that is coming to Fabletics, and fans of Lovato are bound to see more of what she is offering through Twitter, Instagram and Facebook and upcoming weeks. She is excited about what she has to offer with Fabletics, and the partnership with Kate Hudson may prove that Demi Lovato is ready for her own clothing company.
There are no plans for her to go solo with a full-time clothing company anytime soon, but this is a great launch pad for what could possibly transpire in the future. Right now she is focused heavily on her singing career, but she is taking time to promote the Fabletics brand that is coming to stores and the Fabletics website very soon.
Another great thing about the arrival of the Demi Lovato Fabletics collection is the anticipation that it gives customers for shopping inside the stores. This adds more variety to the Fabletics brand, and this is great for Kate Hudson because she has plans to open over 100 stores. In the next five years this is what she plans to do, and it’s going to take some innovation from Hudson in order to build a brand that will keep customers on their toes.
She doesn’t want to create a brand that is simply going to get bogged down with the same old styles with everything that looks similar. What Demi Lovato brings to Fabletics is something fresh and innovative. This is exactly what Kate Hudson needed as she grew her business and expanded to a diverse consumer base.
Anyone that has taken a look at the Fabletics brand within the last 5 years is well aware that this is a company that is on the move. There is a lot of anticipation for what Kate Hudson is planning to do next, but few people were aware of her transition into so many more physical stores. Even fewer people may have been aware that she was going to add someone like Demi Lovato into the mix. It is a pleasant surprise for most consumers though because it gives her a chance to put her brand in the face of many new young consumers.
The retail clothing industry has a plethora of competitors so any innovation that Kate Hudson can come up with is a good thing. She knows that there are lots of other companies that are trying to offer the same thing that she offers. These companies lack the star power. What she has realized is that her celebrity appeal has been something that has attracted consumers to her brand. She also realizes Demi Lovato is another celebrity anchor that can draw even more attention to her company even if it is only for a short amount of time. All of this attention from celebrities for Fabletics has allowed Kate Hudson to build a brand that is very promising. She has a lot of people interested in what she is providing for athletic clothing through her brand.