Tidal is a music streaming service that people just cannot seem to count out. There have been a lot of struggles, and a lot of people may have assumed that Shawn Carter, also known as Jay-Z, may not be able to take this company very far. He has given Desiree Perez free reign to come in and make the necessary changes to elevate this company, and it really has worked well within the last couple of months. Check on tidal.com
There is no doubt that this will be one of the most interesting companies in the music streaming era. Jay-Z has come forth and allowed people to see music in a much different light, and Desiree Perez has definitely been great at helping him build his music streaming service up. Hit on apple.com .
It is no surprise that he tapped into a resource like Desiree Perez. She was already a family friend because Jay-Z is best friends with her husband. This allowed them to interact and talk about the issues that Tidal was facing. Desiree Perez processed all of this information and she made a conscious decision to help Jay-Z turn things around. It is a very interesting thing to see someone like Desiree Perez working behind the scenes. She definitely has a knack for business, and this is evident from the contract that she negotiated for Roc Nation Sports.
Perez is a fierce business woman that has the ability to give people access to a whole new level of music that they can’t get anywhere else. This is the angle that she worked from when she was helping Jay-Z create a much more interesting version of Tidal. She want people to know that there was something different about this music streaming service, and that has been the thing that has allowed it to rise.
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