Contributing to approximately over 30% of Bradesco Bank current success, Luiz Carlos Trabuco Cappi has really been a great leader in the bank’s investment history. He has maintained the bank’s historic reputation as the leading private investment bank in Brazil. In 2009, he was elected as the president of Bradesco Bank .He became the fourth official president in the bank’s succession history. Compared to his predecessors, his name will go down the books as the president who made Bradesco lead the private banking sector in 2015.
In 2013, Luiz Carlos Trabuco Cappi was awarded the Entrepreneur of the Year Award. Through his determination and consistency, in 2015, he managed to clinch the award again in a bigger way. This was through a strategic purchase of a bank branch in Brazil named HSBC, which was assimilated by Bradesco Bank. Through the purchase, Luiz Carlos Trabuco Cappi ensured an increased operational dominance of Bradesco in Brazil and increased investment. The strategic 5.2 Billion Dollars purchase enabled Bradesco Bank to overthrow its major opponent bank named Itaú Unibanco. Bradesco bank dominated the Brazilian market from having the largest account holders to the largest investment Brazil has ever witnessed in its private investment banking sector.
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Luiz Carlos Trabuco Cappi holds numerous leadership positions proving his flexibility in leadership and service delivery. This has earned him numerous prestigious awards in an effort of celebrating his contribution to Brazil’s investment economy. While he was still holding the Vice Presidents position in Bradesco Bank, he was awarded as the Insurance personality of the year 2003 financial year. His hard work enabled him clinch the prize again in 2007. He also held the presidential position of Bradesco group that was leading in Brazil insurance services and formulating pension plans to the citizens.
From a clerk to a sales person in the marketing department, Luiz Carlos Trabuco Cappi has worked at various Bradesco Bank positions. This has greatly contributed to boosting his banking experience which he applies in his leadership position for effective success.
Considered as a man of vision, Luiz Carlos Trabuco Cappi has been vocal in promoting the development of Brazil’s insurance sector. Through his fame, he gets various features in top newspapers and business articles. He uses platforms like interviews to share various helpful business ideas. A good example is his belief that the state should massively support the public and private insurance sector so as to improve Brazil’s social standards. He promotes patriotism by encouraging investment and maintaining a positive picture of Brazil’s economy.
Luiz Carlos Trabuco Cappi’s ideology on positivity is traced to his campus life at the University of Sao Paulo, where he graduated as a Philosophy student. During his campus life, he was among the students who led to Christ the Redeemer statue being considered as a world wonder. This was through active campaigns sensitizing people to vote for the statue. Its inclusion as a world wonder was a big gain to Brazil in terms of tourism and the world in general.
Luiz Carlos Trabuco Cappi is renowned for his encouragement quotes to his fellow Brazilians. He preaches hope and confidence as the major keys to a successful business society. He offers leadership in various private organizations including an association of private pension. He is a board member in an institute that deals with health education.
According to Luiz Carlos Trabuco Cappi leadership strategy, he considers competition to be healthy for business growth and service provision as the major goal. His various successes are as a result of hard work, faith, determination, patience, and strategic planning. Despite all his successes and fame, Luiz Carlos Trabuco Cappi is humble in his interaction and keeps it professional when it comes to business.
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