Adam Goldenberg is Driving Fashion through Technology and Data Science

Adam Goldenberg is a successful entrepreneur based in Los Angeles. He is the co-founder of the popular fashion brand Fabletics. He is also the co-founder and co-CEO of the group’s holding company, TechStyle Fashion Group, formerly JustFab Inc. TechStyle is a global leader in e-commerce providing fashion retail through online subscription services. The group has quickly expanded into the world markets. It has a presence in over ten countries and over four million active subscriptions.



Adam Goldenberg oversees internal operations, data science and analytics, and marketing at the group. He has a rich history of successful entrepreneurship. Adam Goldenberg started Gamers Alliance in 1996, an advertising platform targeting gaming sites. He later sold the business to Intermix Media and went to work for Intermix from 1999 as the COO. Around the same time, Intermix acquired Fitness Heaven, a fitness company founded by Don Ressler.



Soon after, he left Intermix Media and co-founded Intelligent Beauty with Don Ressler in 2006. Intelligent Beauty restructured in 2010 to become JustFab, an online fashion retailer. The company rapidly grew and attracted several successful rounds of venture capital funding. This enabled the company to expand their operations launching FabKids in 2013, an e-commerce children’s fashion retailer. In addition, it also acquired the online shoe retailer ShoeDazzle.



The same year, the company partnered with Kate Hudson to launch Fabletics, the company’s most successful brand. Fabletics established the first offline store in 2013. The expansion into offline stores has been successful with more than eighteen stores currently in operation. The stores have enabled the company to gather more contextual data from its shoppers. This informs business strategy and enables personalized marketing campaigns.



JustFab restructured in 2016 to become the TechStyle Fashion Group. The company offers fashion products, apparel, jewelry, and handbags among others. TechStyle has redefined online consumer shopping trends. The company continues to develop personalization features to drive the success of the e-commerce platform. Adam Goldenberg believes the new corporate identity expresses the core business of using technology to drive high-value global fashion products.



Adam Goldenberg is adept at online performance advertising and direct-to-consumer retail development. He believes in using data analysis and metrics to shape business strategy. His approach is to watch what is evolving in the business and adapt to it quickly.



According to Adam Goldenberg, customer feedback is key to making good merchandising decisions. He values passion from his employees and hires driven and highly motivated people. He excels in creating quality products to attract repeat business from customers.


Lime Crime: Cruelty Free Cosmetics in the Hottest Formulas

One of the hottest trends in makeup right now is liquid lip color in bold shades. Whether in a matte finish or something glittery, makeup wearers turn to this formula for both its ease of application and its long wear. There are many brands to choose from, however none is quite as synonymous with liquid lip color as Lime Crime.


Lime Crime was launched in 2008 when founder, Doe Deere, was looking for the perfect makeup to compliment her colorful personality and wardrobe. Her first line of lipsticks, Unicorn Lipsticks, hit the market in 2009 and are still available in a variety of stylish shades. However, it was 2012’s launch of her Velvetines line that really put the company on the map and started the liquid lipstick craze.


The Velvetines line continues to be Deere’s best selling product, its popularity allowing for her to expand into offering her customers boldly colored eye makeup products as well. With colors ranging from nude to bright pink to classic red, and everything in between, and finish options of matte or metallic, there is a Veveltine for everyone. You don’t like traditional makeup colors? There’s a Velvetine for you. Just check out the bright green color of Alien or blue of Teacup.


In addition to the Unicorn Lipstick and Velvetines lines, Doe Deere has developed two other cutting edge formulas for lip color. The Perlees line is described as “a lipstick that bridges the gap between metallic and matte.” Its full-coverage, creamy formula stays on lips for prolonged wear so you don’t have to reapply as often, while rosemary extract protects and moisturizes your lips. Need a little sparkle in your life? Grab a tube of Deere’s Diamond Crushers. Its an iridescent lip topper that can be worn alone or over a liquid matte lip color.


As well as being fun to wear, Lime Crime is certified vegan and cruelty free. Not only does the brand continue to lead the cosmetic industry with innovative formulas and color options, they are also setting the standard for performance and quality while remaining true to their ideals.