EOS Lip Balm is Leading in the Industry Because Entrepreneur Mehra Focuses on Flavors and a Fun Experience

EOS Lip Balm, and it’s introduction to the public has been very quiet, but recently it has overtaken the all-time leader in the lip balm industry, Chapstick and Blistex. EOS or the Evolution of Smooth has come on the scene with over 14 flavors in a curious round ball applicator. This was a tremendous change to the cylindrical tubes of Chapstick that only offered the original, cherry, and mint.

EOS launched seven years ago, and it slowly grew in the market debuting in Walgreens’, Walmart, eBay and Target. As the fledgling company slowly gained popularity, celebrities like Christina Aguilera, Kim Kardashian, and Miley Cyrus picked up the Facebook trend in Hollywood and millions began to take notice of the natural, organic lip balm in the ball-shaped containers. Organic products are in high demand, and EOS is now second to Burt’s Bees, which is also natural.

The future of EOS lip balm is bright. Marketers’ in the company project that sales will be near $2 billion by 2020 and today, the upstart company has become a leader in the lip balm industry.

The company today is valued at $250 million, and EOS outsold both Chapstick and Blistex. The colorful and tasty organic balm is fun and tantalizing to wear. As the user refreshes their lips, flavors like honeydew and grapefruit add a twist and a kiss of flavor, which Chapstick couldn’t compete with.

The little balls of EOS lip balm have become popular in the unisex and millennial generations, https://skincare-au.com/collections/eos. Mehra, the owner and founder, did not want EOS to be a fad or a gimmick, so the shape of the container changed several times before the “little round white balls” were decided on. Besides being organic, the variety of flavors is the next best-selling feature. Mehra specifically said that he wanted to be a desirable experience each time the user put it on.



Wengies Life Hacks Video

Wengie was born in China and moved to Australia at a very young age. She is currently one of the top Australian beauty gurus on YouTube. To date she has over 5 million loyal subscribers. She makes a variety of differeng kinds of videos. Each of her videos feature unique and creative ideas that not only entertain her viewers but also helps them. One of her most viewed videos is her life hacks video https://m.youtube.com/watch?v=pfTM2Pehbj8 in which she shows her viewers 10 different life hacks they can use to make everyday things even easier.


One of the best tips is for people who tend to be forgetful especially in the morning. If you find yourself leaving things behind such as your cellphone or wallet when you leave the house be sure to put it somewhere you can not miss it. The night before place the items in a pile right by the door. It will make it easier and much more convenient to remember. Another great tip Wengie shares is how to remove lint from your sweaters quickly and easily. All you need is a shaving razor. Simply use the razor to very lightly brush over the sweater to remove any lint and dirt. This is great especially if you are in a hurry.


Another great tip Wengie shares is how to never forget or overbuy something when food shopping. Before going shopping simply take a few photos of the stuff inside your fridge. It will help you to keep track of what you need and don’t need while shopping. It is such a simple hack yet so helpful. Wengie also shares some tips and tricks for better cereal, easier showers and even tips for keeping garbage bags in place.


With so many great tips and tricks through this life hack video it is easy to see why it is one of her most viewed videos. Wengies interesting and bubbly personality is not only fun to watch but also very informative. It is easy to see why she has millions and millions of subscribers and hundreds of millions of views.