Lori Senecal is Leading CP+B to Greater Success

Since Lori Senecal became CP+B CEO in the year 2015, she has helped in boosting revenue by 21 percent by pushing risk-taking. She said that creativity is not only a talent but also a behavior. These campaigns embody her approach.

  1. Letgo app

CP+B built this tool to be commercialized, and it allowed its users to make slick TV-style spots for items that are used and want to sell. Recently, the app topped 45 million downloads.

  1. Kraft Mac & Cheese

In 2015, Kraft removed ingredients that were artificial from its recipe. CP+B cautioned against its promotion, for fear of alienating finicky kids’ parents. Then, after the sale of 50 million boxes, a campaign struck with the change. That story generated over one billion free media impressions. Stephen Colbert dedicated a monologue to it.

  1. NBA 2K

CP+B used Fitbit to drive it beyond the screen, urging players to link their profiles of NBA 2K to their Fitbit accounts, allowing them to grow their abilities of virtual characters based on the number of real-world steps they took.

Senecal oversees an advertisement agency that could boast of lots of campaigns that are iconic, such as the target’s “Bullseye” and “Snapple Lady.” Since she joined in the year 2009, Senecal has helped BMW re-establish “The Ultimate Driving Machine.”

When Senecal offered the employees of KBS+ a direction in venture capital a few years back, the then-chief executive officer was not suggesting they quit to begin their own companies. Senecal wanted to light up their entrepreneurial mojo so that they could shape the business model of the ad agency.

In Lori Senecal’s role as Global CEO, she oversees the global growth and expansion of CP+B, manages the coordination of ten international offices of the firm and focuses on the continued global development of the agency.

Since Senecal joined the agency, her leadership plus her strong center for talent have driven the development and growth of the agency across geographies and disciplines, and she made AdAge to acknowledge CP+B as one of the 2015 Creativity Innovators of the Year. She was also named as one of the Agency Executives to Watch for in 2016. Follow Lori on Twitter.

Source: http://inspirery.com/lori-senecal/

José Henrique Borghi: the Advertising Expert

José Henrique Borghi is a renowned advertising guru based in Brazil. His advertising career began in 1989 when he started working with Standard Ogilvy. He has worked with many other Brazilian advertising agencies including Talent, FCB, and DM9DDB. He also worked with Leo Burnett Agency where he served as the Vice President and later President. José has led a lot of advertising campaigns over the course of his career, including advertising campaigns for Google, Royal, Hyatt, Ikea, Mattel, Harley Davidson, Western Union, General Motors, Johnson and Johnson and Caribbean among other companies. He is highly sought after in Brazil due to his extensive experience and expertise in advertising.

In 2002, José Henrique Borghi partnered with Erh Ray and together they formed BorghiErh Advertising Agency. 4 years later, BorghiErh merged with Lowe Advertising Agency and became Borghi Lowe Advertising Agency. This ad agency then formed a partnership with Mullen Advertising Agency in 2015 and became Mullen Lowe Brasil, which is part of the Mullen Lowe Group. José is currently the CEO and chief creative officer of Mullen Lowe Brasil. He is in charge of public relations, social media advertising, mobile marketing and digital marketing. Under his leadership, Mullen Lowe Brasil has received several awards for its success in advertising. José has also won several awards over the course of his career including the 2009 Advertiser of the Year Award to learn more: http://grandesnomesdapropaganda.com.br/tag/jose-henrique-borghi/ click here.

The field of marketing and advertising is one of the most fast-paced fields to work in, with changes happening at the speed of lightning. Succeeding in field requires a lot of commitment and hard work, and it needs someone who can keep up with the changes to stay ahead of the competition. José Henrique Borghi’s success in advertising, therefore, did not come easy. It is his passion for his work that makes him so good at what he does and makes his stand out from the pack.