Adam Goldenberg is Driving Fashion through Technology and Data Science

Adam Goldenberg is a successful entrepreneur based in Los Angeles. He is the co-founder of the popular fashion brand Fabletics. He is also the co-founder and co-CEO of the group’s holding company, TechStyle Fashion Group, formerly JustFab Inc. TechStyle is a global leader in e-commerce providing fashion retail through online subscription services. The group has quickly expanded into the world markets. It has a presence in over ten countries and over four million active subscriptions.



Adam Goldenberg oversees internal operations, data science and analytics, and marketing at the group. He has a rich history of successful entrepreneurship. Adam Goldenberg started Gamers Alliance in 1996, an advertising platform targeting gaming sites. He later sold the business to Intermix Media and went to work for Intermix from 1999 as the COO. Around the same time, Intermix acquired Fitness Heaven, a fitness company founded by Don Ressler.



Soon after, he left Intermix Media and co-founded Intelligent Beauty with Don Ressler in 2006. Intelligent Beauty restructured in 2010 to become JustFab, an online fashion retailer. The company rapidly grew and attracted several successful rounds of venture capital funding. This enabled the company to expand their operations launching FabKids in 2013, an e-commerce children’s fashion retailer. In addition, it also acquired the online shoe retailer ShoeDazzle.



The same year, the company partnered with Kate Hudson to launch Fabletics, the company’s most successful brand. Fabletics established the first offline store in 2013. The expansion into offline stores has been successful with more than eighteen stores currently in operation. The stores have enabled the company to gather more contextual data from its shoppers. This informs business strategy and enables personalized marketing campaigns.



JustFab restructured in 2016 to become the TechStyle Fashion Group. The company offers fashion products, apparel, jewelry, and handbags among others. TechStyle has redefined online consumer shopping trends. The company continues to develop personalization features to drive the success of the e-commerce platform. Adam Goldenberg believes the new corporate identity expresses the core business of using technology to drive high-value global fashion products.



Adam Goldenberg is adept at online performance advertising and direct-to-consumer retail development. He believes in using data analysis and metrics to shape business strategy. His approach is to watch what is evolving in the business and adapt to it quickly.



According to Adam Goldenberg, customer feedback is key to making good merchandising decisions. He values passion from his employees and hires driven and highly motivated people. He excels in creating quality products to attract repeat business from customers.


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